• Words Publishing
• Word Publisher 2010

Beyond Words Publishing is a book publishing company located in Hillsboro, Oregon, United States. Founded in 1983, the company was unprofitable in its early years, though its works were award-winning. The privately owned company focuses on non-fiction titles in the New Age genre (now generally referred to as mind-body-spirit category), but began as a publisher of coffee table books. Beyond Words has a national distribution agreement with Simon & Schuster's Altria Books imprint and has published works by John Gray, Masaru Emoto, and Rhonda Byrne, including her book The Secret.

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History[edit]

Beyond Words Publishing was founded in 1983 by Richard Cohn, Bob Goodman, and Cindy Black in Hawaii.^[1] Black and Cohn later married.^[2] The company started after Cohn's family sold Cohn Bros. furniture company to McMahan's Furniture in 1982 and Cohn was looking for a new direction.^[1]

Microsoft Publisher 2013 is a desktop publisher included with Microsoft Office 2013. The program is designed for novice users, allowing easy access to a large amount of editing tools. You’ll be able to design publications such as cards, magazines, menus, and posters. This free trial version will require you to stay logged into your Microsoft account.

The company's first book, Within a Rainbowed Sea, came out in 1984.^[1] The coffee table book won 11 awards at the New York Art Directors Show and was named the most outstanding book of the year by the Printing Industries of America in 1984.^[1] Focused on images of sea life by Christopher Newbert, the book is hound bound using Niger goatskin and kept in a box made of koa wood and lined with Brazilian suede.^[1] Sold for $2,250, the book was given to Japanese Emperor Hirohito on his 80th birthday by then U.S. President Ronald Reagan.^[1] A calendar featuring the images took second place in a Printing Industries of America competition in 1988.^[1] As of 1988 there were four editions and 52,000 copies of the book.^[1]

The company's second book was Molokai: An Island in Time by photographer Richard Cooke III; it came out in 1985.^[1]

The publishing company relocated to Oregon in 1986 where it was incorporated, and by 1988 Bob Goodman had left the company, which had failed to turn a profit after putting out 12 titles.^[1] Beyond Words settled on Cohn's 12-acre (4.9 ha) farm near Hillsboro.^[1]

Both of the first two books were printed by Oregon printer Dynagraphics, Inc., with printing costs exceeding $500,000 for the books that were to retail for $2,000 each.^[3] Beyond Words had an exclusive distribution with Waldenbooks for the first two titles,^[1] but the deal later fell through.^[2] The company was left deeply in debt after these two books, with founder Black taking a job to help pay off the debt.^[4] In October 1988, a lawsuit between the printer Dynagraphics and U. S. National Bank concerned Beyond Words' ability to pay its bill to Dynagraphics for the printing.^[3] Dynagraphics won the lawsuit for $321,000 when the jury decided that the bank had a duty to warn Dynagraphics that co-owner Cohn lacked the funds to pay for the printing of the two books that were part of their Earthsong Project.^[3]

The company published The American Eagle, a 128-page coffee table book in 1988 by Tom and Pat Leeson.^[1][5] Books by the company in the early years revolved around New Age philosophy and themes.^[1]

In 1990, they were the first publishers of works by author and therapist John Gray, printing Men, Women and Relationships.^[4] Gray then went to another company with Beyond Words' blessing, and published Men Are From Mars, Women Are From Venus.^[4]

In 1994, the headquarters were moved to Hillsboro near the airport as the company had expanded to 12 employees.^[2]

By 1995, Beyond Words was publishing around ten books per year and expanded from coffee table books into titles concerning Native American wisdom, health, personal growth, and children's literature.^[2] Sales at that time totaled $1.8 million per year.^[2] To drive sales, the company was innovative with marketing, with activities such as promoting books at tourist attractions like zoos, selling through fundraisers, and co-marketing with other publishers.^[2] Beyond Words partnered with Flying Rhino Productions in 1995.^[6]

Beyond Words moved into an office along Cornell Road in the Tanasbourne neighborhood of Hillsboro in 2006.^[7] In 2004, the company was struggling and considered filing for bankruptcy protection until a new investor was brought on board.^[8] That year, Beyond Words had its first big success, after more than 250 titles to their name, with Masaru Emoto's Hidden Messages of Water.^[8] The book sold enough to make the New York Times Best Seller list and sold a total of half a million copies.^[8] The company started a partnership with publisher Simon & Schuster's subsidiary Atria Books in 2006.^[8]

That same year, the company had a dinner party where one of the commentators from The Secret DVD convinced the group to watch the video, which led to the publication of the book, The Secret by Rhonda Byrne.^[8][9] By March 2007, the book had become the top seller on Amazon.com as well as appearing on The New York Times bestseller list, and had 1.75 million copies in print.^[8] That month Simon & Schuster ordered an additional 2 million copies, the largest reorder in their history.^[8] By 2003, The Secret had over five million copies in hardcover.^[10]

Founders[edit]

Richard Cohn grew up in Oregon in Northeast Portland before he attended Stanford University and the Paul H. Nitze School of Advanced International Studies at Johns Hopkins University.^[1] He then entered the family's furniture business, where he worked for 13 years.^[8] He was divorced in 1976, and met co-founder Cindy Black in 1982 in Hawaii after the family business was sold.^[1] They moved in together and later married. A fortune teller had foretold of the meeting, and that he would move to Hawaii.^[1] Both Cohn and Black took a New Age class at the Burklyn Business School in California, which helped lay the foundation for starting Beyond Words.^[1] In Hawaii, Cohn met a photographer who knew his sister, and with publisher Bob Goodman started a publishing company to produce the photographer's work.^[1][8]

The founders divorced in 2008 but continue on as business partners.^[10]

Operations[edit]

Privately held Beyond Words is headquartered in the Hillsboro, Oregon, in the Portland metropolitan area. The company publishes 15 new books every year, mainly in the New Age, non-fiction genre through their partnership with Atria Books.^[11][10] Independently they are wholesalers of their titles for international distribution, and operate Beyond Distribution as a subsidiary for releases of other media such as videos.^[11] The company has its editors, designers, and printers work with each author, which is atypical in the publishing world.^[2] Their philosophy helped turn the company into a 'national leader', or as Susan Reich of Publishers Group West stated, 'They are one of a few independent publishers who can do beautiful photography books, very finely produced.'^[2]

Selected titles[edit]

• Patent, Arnold M. (1995). You Can Have It All. ISBN1-885223-05-6.^[6]
• Ealy, C. Diane (1996). The Woman's Book of Creativity. ISBN0-7171-2414-2.^[6]
• Foggia, Lyla (1995). Reel Women: The World of Women Who Fish. ISBN1-885223-18-8.^[4]
• Gardner, Carol W. (1995). Bumper Sticker Wisdom: America's Pulpit Above the Tailpipe. ISBN1-885223-32-3.^[4]
• Coon, Nora (2003). Teen Dream Jobs: How to Find the Job You Really Want Now!. ISBN1-58270-093-1.^[12]
• Mildon, Emma (2015). The Soul Searcher's Handbook A Modern Girl's Guide to the New Age World. ISBN1-58270-524-0.^[13]
• Michelle Roehm McCann; Marianne Monson (1999). Girls Know Best. ISBN1-885223-84-6.

References[edit]

1. ^ ^{abcdefghijklmnopqrs}Sherman, Lee (October 30, 1988). 'Northwest Magazine: Picture Perfect'. The Oregonian. p. 14.
2. ^ ^abcdefghLeeson, Fred (January 1, 1995). 'Your Business: Oregon publisher finds national niche'. The Oregonian. p. G4.
3. ^ ^abcLeeson, Fred (October 4, 1988). 'Bank liable for damages in book deal'. The Oregonian. p. C13.
4. ^ ^abcdeHeltzel, Ellen Emry (July 16, 1995). 'Writing in the Rain: Spirit, values link Beyond Words' books'. The Oregonian. p. D7.
5. ^'Book gives eagle-eye view of national bird'. The Spokesman-Review. December 21, 1988. p. C1.
6. ^ ^abcHeltzel, Ellen Emry (June 10, 1995). 'Between the Lines: Beyond Words and Flying Rhino team up in powerful combination'. The Oregonian. p. C8.
7. ^McCarty, Erin (October 30, 2006). 'Industry notes'. The Oregonian. p. C2.
8. ^ ^abcdefghiHaight, Abby (March 11, 2007). 'Oregon's publishers turn page to success'. The Oregonian. p. A1.
9. ^Burghart, Tara (June 28, 2007). 'Rhonda Byrne's message about the 'law of attraction' isn't a positive idea for everyone'. Seattle Post-Intelligencer. The Associated Press. Retrieved 2009-09-04.^{[permanent dead link]}
10. ^ ^abc'Beyond Words Turns 30'. PublishersWeekly.com. Retrieved 2017-01-08.
11. ^ ^ab'About Beyond Words'. Beyond Words Publishing. Archived from the original on 2010-02-09. Retrieved 2009-09-04.
12. ^Kahlenberg, Rebecca R. (September 25, 2005). 'Teens in Pursuit of Hired Learning'. The Washington Post.
13. ^'The Soul Searchers Handbook'. Retrieved June 17, 2015.

External links[edit]

• Publishing Lives: Interviews with Independent Book Publishers in the Pacific – by Jerome Gold

Word vs. Publisher: Which is best for Desktop Publishing?

Both of Microsoft’s program, Word and Publisher, have become indispensable tools for desktop publishers and anyone trying to create an item to print or distribute online. But, the eternal question is, “Which one is better for desktop publishing?”

The short answer is both and neither.

The word for Desktop Publishing

Word is by far the better program for long text documents. For reports and books, Word is much better for text layout. If your project is a very text heavy document, Word will allow you to layout the text much more easily.

• Reports
• Books and e-books
• Articles
• Newspaper writing
• These papers
• Blogs
• Email and letter creation

While the text is possible and easy in Publisher, the layout of large quantities of text can be problematic. Word allows for easier H1, H2 etc. headings. Inserting basic images isn’t difficult, but the capabilities are limited. Attempting to put in background or texture overlays on images is time-consuming. Also, changes in image placement tend to reformat the entire document.

Consider the following features when you are deciding if Word is the program you should use:

• Interactive forms including text fields, check boxes, buttons and drop-down menus.
• Indexes, tables of contents and bookmarks.
• Create automatic bibliographies.
• Track changes made by another user and approve or decline those changes on the document.
• Line numbering, which is critical for legal documents.
• Restrict access to specific texts.
• The Workspaces feature allows you to share a document with one or more colleagues with the option to create a task list.
• Tablet PC ink features allow you to take handwritten notes or markup Word documents.
• If the document will be localized, Word is your ultimate choice because all CAT tools support it. Publisher files are not supported by most known CAT tools like Trados.

Publisher for Desktop Publishing

The publisher is a desktop publishing app. In fact, in many ways, it’s the most basic form of a function that can become very complex. Publisher’s great strength is its flexibility to add and delete items without changing the entire document. For example, in Word, when you delete a photo, the text will fall into its place. In Publisher, only that item is affected; everything else remains where it is. Manipulation of images and text is much easier.

There is one major caveat: There is no text wrap function. In other words, when you add text around an image, you have to manually make that text wrap around the image. For people used to using Word, this means that you have to create separate text boxes and divide the text to wrap it around an image.

Publisher allows for many more design elements, all independently placed on the document, to be added and moved around. If your document is more image and design-driven, then Publisher is the right choice.

Consider the following features when you are deciding if Publisher is the program you should use:

• Accurate positioning of text blocks with images, shapes and other design objects.
• Use the improved Design Checker to identify and fix any printing, web or desktop issues.
• Advanced support for Pantone and CMYK colors makes Publisher the best for creating designs and documents intended for commercial printing.
• The enhanced Catalog Merge feature is a feature unique to Publisher, which enables you to merge text and images. This is really helpful in creating datasheets and pricelists.
• Master design templates to create a cohesive look for all of your company’s publications, including business cards, letterheads and brochures.

Choosing which program to use for your document

As stated above, if your document has a lot of text, then you need to make sure that you use Word. If it contains more images and stylized elements, then Publisher is the right choice.

Of course, the easiest way to decide is not to decide, but to hire a professional design company to do all of the layouts for you. They will look at what you’re trying to accomplish and get it done for you.Desktop publishing services are relatively affordable. In fact, given the time it will take for you to do the work on your own, it’s likely that you will be better off letting someone else do it. Contact us now for more details and get your free quote.

Words Publishing

Word Publisher 2010